MeitY Launches Digital Brand Identity Manual To Strengthen India’s Digital Governance
The Ministry of Electronics and Information Technology (MeitY) has taken a significant step forward in strengthening India’s digital governance with the launch of the Digital Brand Identity Manual (DBIM) and the commencement of the Chief Information Officer (CIO) Conference 2025. The event, held in New Delhi on Wednesday, was led by Jitin Prasada, Union Minister of State for Electronics and Information Technology, and S. Krishnan, Secretary for MeitY.
The DBIM is part of the “Gov.In: Harmonisation of Government of India’s Digital Footprint” initiative, aimed at streamlining the digital presence of government bodies across the country. This initiative aligns with Prime Minister Narendra Modi’s vision of “Reform, Perform, and Transform,” making digital governance more accessible, inclusive, and citizen-centric.
In his address, Prasada emphasized that the launch of DBIM would support the government’s approach of “Minimum Government, Maximum Governance” by ensuring uniformity and cohesion in the digital presence of ministries, departments, and other government entities. He stressed that DBIM aims to improve accessibility and transparency, while boosting trust in India’s e-governance ecosystem. The manual is designed to simplify government websites and make them more user-friendly, allowing citizens from diverse backgrounds to easily access government services.
The introduction of the Central Content Publishing System (CCPS) will help improve transparency by making government policies, schemes, and initiatives readily accessible to the public. Additionally, the manual calls for the incorporation of AI-driven tools and enhanced security measures to build a future-ready and trustworthy digital ecosystem.
MeitY’s digital initiative also includes the development of a DBIM Toolkit, aimed at ensuring consistency in digital identity across government platforms. The Gov.In CMS platform will streamline website management for government entities, while CCPS will centralize content governance. Furthermore, social media guidelines have been introduced to standardize digital communication across platforms.
As part of the launch, MeitY unveiled its own DBIM-compliant website, showcasing the streamlined and citizen-friendly digital experience that is set to be adopted across other ministries and departments. Four ministry websites have already migrated to the Gov.In CMS platform, with more expected to follow suit.
The First CIO Conference 2025 brought together experts from MeitY, NIC, MyGov, and various other ministries to discuss the adoption and implementation of DBIM. The conference highlighted key areas such as harmonizing government websites to establish a unified digital brand identity, enhancing website accessibility and performance through the Gov.In platform, and localizing content to ensure inclusivity. Another critical topic of discussion was ensuring compliance with the Guidelines for Indian Government Websites and Apps (GIGW) and STQC Certification for quality assurance.
