||Black and White Digital News ||

||Tejveer Singh June 19 2024 ||

Srinagar: The hospitality sector in Kashmir’s major tourist destinations, including Srinagar, Pahalgam, Gulmarg, Sonamarg, and Patnitop, is under severe scrutiny as tourists report being charged exorbitant rates for accommodations. Concerns have been raised over the lack of regulation from the administration and the apparent silence of the tourism department on this pressing issue.

Rising Accommodation Costs

Hefty Room Rates: Reports indicate that many hotels across Srinagar, Pahalgam, Gulmarg, Sonamarg, and Patnitop are charging as much as ₹35,000 per room per night. Tourists have complained about these sky-high rates, making it difficult for average travelers to find affordable lodging. This situation is exacerbated by the black marketing of rooms, further inflating prices. Hotels registered with the tourism department have already submitted their room rates, but many are violating these agreements by overcharging tourists, which is against established policies.

Shikaras Adding to the Burden:The problem extends to the iconic shikaras on Dal Lake in Srinagar, which are also charging tourists exorbitant rates. Visitors have expressed frustration over the lack of transparency and regulation, which is turning their vacation experiences sour.

Administrative Lapses

Lack of Oversight: Despite these issues, there appears to be little to no intervention from the relevant authorities. The tourism department, which is supposed to regulate and ensure fair practices within the industry, has been notably silent. This has raised questions about their role and effectiveness in safeguarding tourists’ interests.

Possible Misuse of Official Positions:Sources suggest that some officials might be receiving special services and benefits from hoteliers, compromising their ability to regulate the industry effectively. These alleged perks for officials’ families are reportedly keeping regulatory actions at bay, allowing hoteliers to exploit tourists without fear of repercussions.

Tourism Police and Watchdog Agencies

Under the Scanner:The tourism police and other regulatory bodies are under scrutiny for their inaction. Despite numerous complaints from tourists about the excessive charges, there have been no significant actions taken against the offending hoteliers. This lack of enforcement sends a wrong message, potentially damaging the region’s reputation as a tourist-friendly destination.

Public Outcry

A Call for Accountability: The unchecked practices of the hoteliers have sparked a public outcry. Tourists and local residents alike are demanding accountability and effective regulation. The lack of affordable lodging options is not only hurting the tourists but also the local economy, as potential visitors may choose alternative destinations.

The ongoing exploitation of tourists by hoteliers in Srinagar, Pahalgam, Gulmarg, Sonamarg, and Patnitop calls for immediate intervention by the administration and tourism department. Effective regulation and enforcement are crucial to ensure fair pricing and to protect the interests of visitors. Addressing these issues promptly will help restore confidence in Kashmir’s hospitality sector and ensure that tourism remains a thriving industry in the region.